Using Camtasia Videos To Sell Stuff
Why would you want to use videos, and particularly Camtasia Videos, to sell stuff? There are several reasons to use video.
- Video never sleeps
- People like watching videos
- Videos communicate more in less time
- Videos can be much more effective a pre-qualifying buyers
It’s possible to create web videos without Camtasia. However, Camtasia tends to make it much easier. It also gives you more options than you’d get with your typical video editing program.
Let’s look at these different reasons why videos are good for selling:
Video never sleeps
Well, it’s true. Even a half-baked video will do a better job at 3AM than you would IF you were to answer the phone. The truth is, buyers today are into self-gratification, and internet buyers are into INSTANT self-gratification. They want it NOW! The more you can do to give yourself that “buy-it-now edge”, the more profitable you’ll become. Videos give you the means to make a personal sales presentation right now, anywhere in the world, no matter what time it is. Unless it’s an absolutely horrid presentation, it will usually out-convert any text ad you could ever write.
People like watching videos
Our society has become increasingly bombarded with visual media. Perhaps half of our entire society now has been raised with the ‘tele’ as their primary babysitter. With VCRs, DVRs, and DVDs, you can watch what you want when you want, as many times as you want. And let’s not forget that it’s easier to watch videos! Yes indeed, it takes less effort to sit and watch a talking head than to read the same text written on a page. People are fundamentally lazy, and they tend to prefer things that take less effort. Cater to their wants in this respect, and they’ll reward you!
Videos communicate more in less time
As they say, a picture is worth a thousand words. So videos must be worth millions! A lot of information can be communicated through voice inflection, body language, jokes, idiomatic references, and even background and set design choices. As a medium, videos are multi-dimensional, while written words are very uni-dimensional. Think of your favorite TV commercials — how effective do you think they’d be if they tried to communicate everything in writing?
Videos can be much more effective a pre-qualifying buyers
Somewhat as a byproduct of the above, it’s true that videos are much more effective at pre-qualifying buyers than anything else. An effective video can not only communicates features and benefits, but it addresses objections, and also encourages people who might be on the fence for reasons you can’t even predict. People react to colors, facial features, and other visual cues in powerful ways.
Thursday 21 Sep 2006 | ToolWiz | Camtasia, Training Videos, Video