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Working back at a big corporation has been quite
interesting in many different ways. One of the eye-opening
things is how important they rely on “initiatives”
and “strategies”. There’s an initiative to triple their
installed customer base by 2010, and a bunch of distinct
strategies targeting various market segments and product
niches.

This is interesting because after attending a bunch of IM
conferences in the past year, I’ve noticed lots of people
selling what I’d call “point products”. And lots of
potential customers trying to figure out how to build a
business around them with no clear strategy in mind. Continue Reading »

It’s The Tool Wiz here with the latest news!We here in America just celebrated “Turkey Day” last week, otherwise known as Thanksgiving Day. This is a holiday where we celebrate the generosity of a local tribe of native Indians back in the mid-1700s. They came to the rescue of a large group of English settlers to The New World who surely would have died without their help. And this country may not have become what it is today.

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You can now get a subscription for our PLR content!
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A few weeks ago, my wife and I stopped by the Kia dealership where we had purchased a new 2006 Spectra in January.  It’s the end of the 2006 model year (in case you hadn’t noticed from your local ads) and they’re dealing.  It was the end of the month, and they needed another sale.  They offered to accept our 2006 Spectra EX with 11,500 miles on it as a trade on a brand NEW 2006 Spectra EX with 300 miles on it.  All we had to do way say “yea” or “nay”. Continue Reading »