Working back at a big corporation has been quite
interesting in many different ways. One of the eye-opening
things is how important they rely on “initiatives”
and “strategies”. There’s an initiative to triple their
installed customer base by 2010, and a bunch of distinct
strategies targeting various market segments and product
niches.

This is interesting because after attending a bunch of IM
conferences in the past year, I’ve noticed lots of people
selling what I’d call “point products”. And lots of
potential customers trying to figure out how to build a
business around them with no clear strategy in mind. Continue Reading »