I’ve been listening to a terrific audiobook version of a new book entitled Predictably Irrational: The Hidden Forces That Shape Our Decisions

This is a really fascinating account of several experiments done by the author, Dan Ariely, who’s a “Social Economist”. If you think this stuff is boring, you’ve got another thing coming. Actually, the audiobook version is quite fun to listen to. The guy reading it has a nice British accent, and in many situations it’s really amusing.

If you’d like to learn some new business strategies that work because of the way people just tend to act, then you really want to read this book.

One example they discuss is a strategy for “getting the guy/girl at a party”.

There’s also an excellent discussion on “Why People Cheat” and how you can predict when it’s most likely to happen.

The audio book contains 7+ hours of material, and it would take quite a while to go through it all. Just visit the link here and see what else it contains. I HIGHLY RECOMMEND THIS BOOK!