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I heard a well-known marketer speak this weekend, and he had a message that many consider fairly obvious. But it’s too-often overlooked. The idea is to find someone who has a successful product and piggy-back on it with a complementary product. It creates a win-win situation for everybody. This is very true, and it can even be more powerful than you might think! Continue Reading »

A book was published recently that is probably the bible on using Camtasia.  It’s called Camtasia Studio 3 — The Definitive Guide, by Daniel Park.  Here’s a brief review of it. Continue Reading »

Why would you want to use videos, and particularly Camtasia Videos, to sell stuff?  There are several reasons to use video. Continue Reading »

It’s very helpful to create a storyboard of your presentations.  A storyboard is a sketch you can create on paper that shows a very rough description of what each scene or visual is, who’s in it, what’s going on, and how long it is. Continue Reading »

Recording a video from your screen is not all that complicated from a technical standpoint.  All it takes is a program running in the background that copies all or part of the video display buffer’s memory every so often.  For 15 frames per second, it would need to grab and store a copy of the data every 60 milliseconds.  In other words, it needs to do a full or partial screen capture 15 or 30 times a second (depending on your needs), consistently, without missing a beat, and without eating up all of your excess CPU bandwidth in the process.   All screen recording programs work this way. Continue Reading »

Camtasia Studio 3 is a suite of applications for recording, editing and publishing rich screen video presentations. These presentations can be used for a variety of purposes, including: tutorials, teaching aids, repetative presentations, sales training, marketing presentations, and even for encapsulating personal videos. Continue Reading »

When it comes to creating streaming videos and training videos, one of the best-of-class tools available today is Camtasia Studio by TechSmith Corporation.  The current version is Camtasia Studio 3, but I hear that they’re working hard on releasing Version 4 that may be out very soon. Continue Reading »