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I heard a well-known marketer speak this weekend, and he had a message that many consider fairly obvious. But it’s too-often overlooked. The idea is to find someone who has a successful product and piggy-back on it with a complementary product. It creates a win-win situation for everybody. This is very true, and it can even be more powerful than you might think! Continue Reading »

Flash presentations come in two flavors: SWF and FLV.  If you’ve been following the other thread on Streaming Video, you’ll recall the discussion between downloads vs. streaming.  This distinction lies at the heart of this issue. Continue Reading »

Flash technology was born ten years ago now, back in 1996.  A couple of software developers named John Gay and Robert Tatsumi founded a company they named FutureWave Technologies. They created some software that used something called “vector graphics” to render graphic animations.  Vector graphics wasn’t being used very much back then, and it was very fast and lightweight. Continue Reading »

This segment (category) of articles will dicuss the nature and variety of Flash video files.  Actually, that’s a very ambiguous statement.  Let’s lay it out in a little more detail. Continue Reading »