The ToolWiz Blog Welcome Guest | Login or Register

I heard a well-known marketer speak this weekend, and he had a message that many consider fairly obvious. But it’s too-often overlooked. The idea is to find someone who has a successful product and piggy-back on it with a complementary product. It creates a win-win situation for everybody. This is very true, and it can even be more powerful than you might think! Continue Reading »

Working back at a big corporation has been quite
interesting in many different ways. One of the eye-opening
things is how important they rely on “initiatives”
and “strategies”. There’s an initiative to triple their
installed customer base by 2010, and a bunch of distinct
strategies targeting various market segments and product
niches.

This is interesting because after attending a bunch of IM
conferences in the past year, I’ve noticed lots of people
selling what I’d call “point products”. And lots of
potential customers trying to figure out how to build a
business around them with no clear strategy in mind. Continue Reading »

A book was published recently that is probably the bible on using Camtasia.  It’s called Camtasia Studio 3 — The Definitive Guide, by Daniel Park.  Here’s a brief review of it. Continue Reading »

Why would you want to use videos, and particularly Camtasia Videos, to sell stuff?  There are several reasons to use video. Continue Reading »

It’s very helpful to create a storyboard of your presentations.  A storyboard is a sketch you can create on paper that shows a very rough description of what each scene or visual is, who’s in it, what’s going on, and how long it is. Continue Reading »

It probably doesn’t need to be asked, but … why train with video rather than a traditional manual? Continue Reading »

When you’re sitting down to begin planning out a training video, or any kind of presentation for that matter, the first question you want to ask youself is this: WHO IS YOUR AUDIENCE?  I like to use something I’ve adapted from other writing schools: Who, What, When, Where, Why, How? Continue Reading »

While I’d tend to want to dismiss this question as rather silly, because it might seem so darned obvious, it really isn’t.  You see, there are a number of different ways that people learn things.  Some are visual; some are aural.  In fact, each sense presents opportunities to learn and associate information as it’s being presented. Continue Reading »